American-Designed Lexus LF-LC Concept Confirmed for Production Sport Coupe Reflects Luxury Automaker's Push for More Emotive Styling

Lexus RX Ranked as the Most Reliable Vehicle on the Market by J.D. Power Luxury Model Is First SUV Ever to Top Researcher's Vehicle Dependability Study

Lexus Delivers Last US Model of Its LFA Supercar Exotic Vehicle Will Continue to Influence the Luxury Automaker's Lineup

All-New 2013 Lexus LS to Be Unveiled at the End of July Luxury Automaker’s Flagship Sedan Will Get Sportier Styling

Aggressive New Lexus LS F SPORT Arriving at Dealerships Performance Trim of Redesigned Flagship Features Bolder Styling, Parts Upgrades

WATERTOWN, Mass., Nov. 28, 2012 -- In late October, the redesigned 2013 Lexus LS went on sale with a bolder look and tighter handling than ever before, but its most aggressive trim, the all-new LS F SPORT, is just arriving at dealers this month. Part of the luxury automaker’s broader push to appeal more to the hearts of driving enthusiasts, the F SPORT model of Lexus’ flagship sedan features a number of performance and styling upgrades.

Outside, the 2013 Lexus LS 460 F SPORT gets a special mesh design for the brand’s new spindle grille, while exclusive front and rear bumper fascias, 19-inch dark-graphite wheels and round LED fog lights also differentiate the model from the rest of the LS lineup. The upgrades are more than just cosmetic however, with a lowered sport-tuned air suspension, a Torsen limited-slip rear differential and high-performance Brembo brakes bringing significant improvements in responsiveness and handling.

"It’s one thing to find a luxury sedan that can coddle its passengers, but it’s quite another to find one that can get their blood pumping at the same time," said Vincent Liuzzi, general manager of Lexus of Watertown, a Greater Boston Lexus dealer. "The Lexus LS F SPORT does both; it’ll have you looking forward to otherwise mundane trips to the grocery store and eagerly anticipating weekend joyrides."

Drivers will find plenty that appeals to their inner-enthusiast in the LS F SPORT’s cabin, whether it is the bolstered seats, the leather-wrapped steering wheel with paddle shifters or the aluminum trim. All the while occupants can stay connected and entertained with a huge 12.3-inch multimedia display for the Lexus Enform App Suite, which offers voice-activated control of apps like Pandora, iHeartRadio and movietickets.com.

Though the production LS F SPORT is already a certified head-turner, a customized version of the car recently proved there is room for owners to up their game in the aftermarket. Debuting at the Specialty Equipment Market Association (SEMA) Show, which ran Oct. 30 through Nov. 2, the Lexus PROJECT LS F SPORT by Five Axis maintained an intimidating presence on the floor, wearing angular creases on its flanks and taking a lower, wider stance.

Known for its expressive body kits, specialty tuner Five Axis lived up to its reputation with the PROJECT LS F SPORT, using an aero conversion kit with prominent fender vents behind the front wheels, a broader front bumper and a trunk-mounted spoiler. Those athletic alterations were driven home elsewhere by 22-inch custom alloy wheels and an AirRunner TC-5 Air Suspension System that brought the car even closer to the pavement.

"The enticing style lines of the stock Lexus LS F SPORT are more than capable of making a definitive statement on the road, but for those diehard car lovers, the sky is the limit when it comes to modifications," added Liuzzi. "Even at the production level, Lexus is certainly not shying away from daring designs these days, so I wouldn’t be surprised if Five Axis has inspired a few ideas for future models."

Lexus of Watertown to Throw Oct. 23 Launch Party for New 2013 LS 460 Boston-area Dealership to Celebrate Arrival of Automaker’s Redesigned Flagship

Lexus Jumps Back to Top of Luxury Auto Sales in August Automaker Bests German Competitors in Monthly Sales for First Time Since 2010

Lexus Moves Out from Shadow of Parent Company Toyota

Luxury Brand Looks to Make Its Mark with Aggressive Designs and Marketing

WATERTOWN, Mass., May 24, 2012 –  Children can often be limited in the long shadow of their parents, whether it is a dad’s prominent name or a mother’s success in her field. In the automotive world, Lexus is in a similar situation, carrying a reputation for value and reliability like its parent company, Toyota Motor Corp. However, thanks to a new, more aggressive approach to vehicle design and marketing, the fresh crop of models at Lexus dealerships are differentiating themselves from their forefathers and helping to position the luxury brand as more edgy and stylish.

The most prominent example of Lexus’ new direction is the redesigned 2013 Lexus GS sedan, and by all accounts the move is paying off. Bearing the new face of the brand, a sleek spindle grille, the GS emerged in February with a sultry marketing campaign. Using a real racetrack designed in the shape of Sports Illustrated Swimsuit model Tori Praver, Lexus created an app that let customers virtually navigate those curves in a Lexus GS. The redesign and marketing worked, as the all-new sedan sold over 4,900 units in its first two months on the market, more than the previous GS sold in all of 2011.

“Lexus held the top spot in U.S. luxury sales for more than a decade before dropping last year after the supply issues resulting from the Japan earthquake, but they reacted in the right way,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “Most companies would fall back on what’s comfortable in that situation, but Lexus treated it as a teachable moment. The brand is moving forward aggressively, which is exactly what it needs to do to be successful.”

While the GS was the first example of Lexus’ new philosophy, the Japanese automaker is extending its sportier styling to a number of upcoming vehicles. An F Sport trim for the revised 2013 Lexus RX will bring the vehicle closer to high-performance side of the crossover spectrum, while the all-new 2013 Lexus ES will feature a lower, more progressive profile and the improved handling to match. Meanwhile, a teaser video recently released by Lexus shows the redesigned 2013 Lexus LS and 2014 IS sedans sporting new spindle grilles like the other redesigned models.

Beyond its bold new designs and marketing, Lexus is also improving the way it does business at dealerships, with two new Apple Genius-like product specialists appearing on showroom floors. A Vehicle Delivery Specialist will help customers learn the ins and outs of their new vehicles, while a Vehicle Technology Specialist will provide free support and tips to customers with questions about Lexus’ in-car technology.

One of the main goals of Lexus’ new specialist program is to better acquaint customers with its Enform in-vehicle telematics interface. Enform features navigation and emergency assistance, and owners of 2013-model-year vehicles can sync their smartphones to access apps like Pandora internet radio, OpenTable and Yelp.

“Anyone can use Enform, but the technology is at its best when you know how to take full advantage of its capabilities,” added Liuzzi. “Even the most intuitive tech requires a little instruction, and helping users learn how to pair their phones, get directions or initiate voice-activated online searches is just another way of bringing innovation to the Lexus brand.”

New Styling in 2013 Lexus GS Doesn’t Sacrifice Safety

Redesigned Luxury Sport Sedan Named an IIHS Top Safety Pick

WATERTOWN, Mass., April 23, 2012 – When it arrived at Lexus dealerships in February, the all-new 2013 Lexus GS became the standard-bearer in the luxury automaker’s across-the-board shift toward more aggressive designs. However, buyers will be comforted to know that the luxury sedan’s sleeker styling doesn’t mean suspect safety, as the redesigned Lexus GS was recently named an Insurance Institute for Highway Safety (IIHS) Top Safety Pick. 

In determining its Top Safety Picks, the IIHS evaluates vehicles’ structural integrity and occupant protection in four different tests. Each model is put through a 40-mph frontal-offset crash test, a side-impact crash test and a rear crash-protection test that rates the safety of seats and head restraints. Meanwhile, the fourth test evaluates roof strength to determine the level of protection in the event of a rollover. The 2013 Lexus GS earned a top score of Good in all four tests to earn a Top Safety Pick.

“There is a minimum federal standard for vehicle safety, but Top Safety Picks go above and beyond that to deliver a superior level of protection,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “The 2013 Lexus GS has turned a lot of heads with its new design and dynamic handling, and now it has proven that it can protect a lot of heads as well.”

In addition to its class-leading 10-airbag system, the 2013 Lexus GS features new Whiplash Injury Lessening front seats that are designed to absorb more of the impact in rear collisions. While the IIHS took passive safety features like those into account during testing, it did not evaluate safety technologies that can prevent crashes from occurring in the first place. The new GS offers a number of those active safety features, including an available Pre-Collision System that warns drivers with beeps and visual alerts if their eyes have closed or if there is an obstacle ahead when they not looking.

Along with its new safety features, the 2013 Lexus GS wears a new spindle grille that has become the signature style element of the new Lexus lineup. The redesigned 2013 Lexus ES sported that same grille when it debuted at the 2012 New York International Auto Show earlier this month. Featuring a lower profile, new LED daytime running lights and combination rear lamps, the 2013 ES includes more space for rear passengers thanks to a lengthened wheelbase.

In New York, Lexus also unveiled its first-ever ES hybrid in the form of the 2013 ES 300h, which is manufacturer-estimated to return about 40 mpg in its combined city/highway rating. Four drive modes, including Normal, Sport, Eco and EV, will allow drivers to adjust the new Lexus hybrid’s blend of performance and fuel efficiency.

“The Lexus ES is already the lineup’s best-selling car, but the 2013 model’s new, progressive styling should broaden its appeal when it goes on sale later this year,” added Liuzzi. “On top of that, the larger backseat will help attract more families, and the hybrid model will win over the growing group of eco-conscious luxury buyers.”

Lexus Dealers Top J.D. Power and Associates’ Service Survey

2012 Customer Service Index Study Ranks Automaker’s Service Centers Highest

WATERTOWN, Mass., March 22, 2012 – When their vehicles are in need of repair or maintenance, drivers who visit Lexus dealerships receive the best care, according to J.D. Power and Associates. In the auto researcher’s 2012 U.S. Customer Service Index (CSI) Study, Lexus ranked highest in customer satisfaction not only among luxury brands, but all auto brands, when it came to patrons’ dealership service experiences.

On a 1,000-point scale, Lexus achieved an overall CSI score of 861 points. That was enough to place the luxury automaker’s dealership facilities 15 points above the segment average and earn it a fourth-consecutive number one ranking. This is also the 15th year that Lexus has come out on top since its first win in 1991, good for the most wins of any automaker.

“It doesn’t matter if they are driving a Lexus IS or LX; owners come into our dealership because of the gap in quality between what is offered here versus at independent shops,” said Vincent Liuzzi, general manager of Lexus of Watertown, a Massachusetts Lexus dealer. “Lexus service facilities are state-of-the art and our technicians are factory trained. They don’t just know cars; they know how to listen to the customer’s concerns and work to address every issue.”

In its CSI Study, J.D. Power ranks automotive dealership service centers in five key categories. In order of importance, they include service quality, service initiation, service advisor, service facility and vehicle pick-up. Rankings are based on how well a dealer’s service center performs when drivers bring their vehicles in during the first three years of ownership, a time period in which vehicles are typically still covered under warranty.

Survey responses point to Lexus dealerships performing particularly well when it comes to the quality of service facilities, as well as excelling in the service-initiation process. The luxury automaker’s trained technicians were also found to be standouts in service quality, the most important aspect of any maintenance or repair visit.

Regardless of which brand dealership drivers rely on for their vehicle-service needs, they are a great deal more satisfied than those who visit independent body shops. The J.D. Power CSI Study reveals that dealership service satisfaction ranks 38 points higher on average on the 1,000-point scale than non-dealer facility satisfaction. Part of that score can be attributed to a greater percentage of maintenance appointments versus repairs at dealers and the higher satisfaction rates that typically come with a maintenance visit.

“Higher-quality service ensures you get the most out of your vehicle over the course of its lifetime, which nets you a better return on your investment,” added Liuzzi. “A higher percentage of drivers are turning to dealerships, especially Lexus dealerships, because the quality of service is unparalleled.”

Lexus of Watertown Launches 2013 GS 350 in Style

Greater Boston Lexus Dealer Throws Luxury Sedan Launch Party

WATERTOWN, MA, February 6, 2012 - It’s not every day that an automaker rolls out a vehicle that changes the direction of the brand as a whole. The 2013 Lexus GS 350 is just such a car, and Greater Boston Lexus dealer Lexus of Watertown is hosting a launch party on Feb. 9 from 6 p.m. to 8 p.m. to celebrate the new, game-changing luxury sedan. In addition to the automotive guest of honor, cocktails and hors d’oeuvres will available for attendees to enjoy.

Featuring an aggressive yet sophisticated exterior, the 2013 Lexus GS 350 represents a new direction for the Japanese luxury brand, which has built a reputation on high build quality, innovation and conservative styling. First revealed at the Pebble Beach Concours d’Elegance last August, Lexus’ new luxury sedan sports a new spindle-shaped family grill, as well as a distinctive shoulder line that extends the length of the car.

“The Lexus GS represents an entirely new direction for the brand that we think is worth celebrating,” said Vincent Liuzzi, general manager of the Massachusetts Lexus dealer. “We’re proud to give our Lexus customers a chance to get to meet the 2013 GS 350 in person, and we hope people take advantage of this opportunity to come out and have a good time with us.”

WHAT: Lexus of Watertown’s 2013 Lexus GS 350 Launch Party

WHEN: Thursday, Feb. 9 from 6 p.m. to 8 p.m.

WHERE: Lexus of Watertown, 330 Arsenal Street, Watertown, Massachusetts

HOW: RSVP via their Facebook event page, www.facebook.com/events/198928470204734/, or by either emailing gslaunchevent@lexusofwatertown.com or calling 888.227.9560.

Underneath the sleek new sheet metal are a host of changes meant to make the GS 350 more powerful, more efficient and more luxurious. The first two boxes get checked by a 3.5-liter V6 boasting direct-injection technology that produces 306 horsepower and 277 pound-feet of torque, which means sprints to 60 mph take approximately 5.6 seconds. That performance doesn’t come at the expense of fuel efficiency though, as the GS 350 will still return 28 mpg on the highway with rear-wheel drive. An all-wheel-drive variant is also available, providing additional control to those drivers facing treacherous winter roads.

Inside, the new GS 350 utilizes the latest technology to increase driver enjoyment as well as safety. Performance-oriented drivers will enjoy the soundtrack the GS 350’s engine provides thanks to valves that open to allow more sound in when the throttle is pressed vigorously, while more sedate drivers will rarely hear more than a peep from the powerplant. The GS 350 is also available with a 12.3-inch multimedia display that controls everything from navigation and climate controls, and the optional Heads-up Display projects audio information, current speed and more onto the windshield to ensure the driver doesn’t have to take their eyes off the road.

“Lexus pulled out all the stops to create a luxury sedan that can deliver an exhilarating driving experience” Liuzzi noted. “I think comparison shoppers are going to find themselves flocking to Lexus once they realize that the new GS can do more than hold its own against the German competition when it comes to style and substance.”

Will Lexus Reclaim Its Luxury Sales Crown in 2012?

Slate of New and Updated Models Has Automaker Poised For a Comeback

WATERTOWN, MA, January 19, 2012 - Natural disasters may have disrupted production of Lexus vehicles in 2011, but the fresh faces arriving in its lineup this year have the brand prepped to recapture its U.S. luxury sales crown. Lexus already has nine new or updated models scheduled for release in 2012, beginning with the all-new 2013 Lexus GS 350 headed to Lexus dealerships in February.

First revealed this past summer at the Concours d’Elegance in Pebble Beach, California, the fourth-generation Lexus GS 350 luxury sedan will be the first Lexus to bring the brand’s new design philosophy to the public with a new aggressive spindle grille. The 2013 GS 350 will also include the next generation of the Lexus Enform multimedia system, which allows drivers to search for driving destinations, make dinner reservations, buy movie tickets and complete a variety of other hands-free tasks without leaving the car’s cabin.

“The next generation of Enform will allow the user to easily search for a place to eat, read reviews on the restaurant, get directions there, and even check in using Facebook Places once they arrived,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “While we expect the bolder styling of Lexus’ new vehicles to be the initial attraction for new buyers, innovative features like Enform will help seal the deal.”

The upgraded Enform system will also be found in the new 2013 Lexus GS 450h hybrid, expected to arrive this spring, as well as in the updated 2013 Lexus LX 570 SUV, tentatively scheduled to go on sale in February. Each vehicle will incorporate the new Lexus design theme as well, featuring the same signature grille found on the GS 350 while highlighting sharper curves and other sporty design elements.

Lexus’ more aggressive design philosophy was especially evident in the LF-LC concept sport coupe that was featured alongside the refreshed LX 570 at the 2012 Detroit Auto Show earlier this month. Thanks to its dynamic and sweeping lines, its low and aggressive silhouette and its leather- and suede-filled interior, the LF-LC concept emerged from Detroit with a 2012 EyesOn Design Award.

Each year, judges of the EyesOn Design Awards recognize both the best production vehicle and best concept vehicle unveiled at the Detroit Auto Show. The LF-LC, designed from scratch at Lexus’ Calty design studio in California, was named Best Concept Vehicle, winning over judges with its ambitious take on the new family grille.

“Lexus’ new design language has already resonated with auto-industry experts, and we’re confident that it’ll inspire the same reaction at our dealership,” added Liuzzi. “Though the LF-LC is only a concept, it features a lot of design elements that we expect to see in future Lexus vehicles. That means that it’ll be at least partially responsible for a lot more awards and vehicles sales down the line.”

Resale Value Earns Lexus Top Award from Kelley Blue Book

Recognition Comes as Automaker’s December to Remember Sale Launches Early

WATERTOWN, MA, November 22, 2011 - Savvy luxury car buyers are looking at more than just the sale price when they search for a new vehicle; they’re looking at future resale values too. According to Kelley Blue Book, those seeking the best value down the road should turn to Lexus, which was named Best Luxury Brand in the automotive research firm’s 2012 Best Resale Value Awards. The distinction gives Lexus dealers an appreciated boost as they begin the annual Lexus December to Remember sales event, which has been expanded this year to include all of November.

The Kelley Blue Book Best Resale Value Awards highlight those vehicles that are predicted to best retain their value during the first five years of ownership based on vehicle and sales data, market conditions and competitive landscape, as well as expectations of the future economy. In addition to being named Best Luxury Brand, Lexus also took home individual vehicle category wins for Best Luxury Hybrid SUV with the 2012 RX 450h and Best Near-Luxury Car with the 2012 Lexus IS, a featured December-to-Remember vehicle.

“Lexus vehicles have always had great resale value because of their incredible reliability and build quality, so it’s no surprise to see them on top of the list,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “The award comes at a good time for us as we ramp up our biggest sales event of year. It’s always nice to have a way to remind people that Lexus vehicles, whether new or used, are among the finest in the world.”

This year’s Lexus December to Remember sales program began early to help make up for stunted sales due to inventory shortages stemming from the March 11 earthquake in Japan. With sizeable incentives and manufacturer financing deals, the annual blockbuster sale represents a chance for Lexus to start working its way back to the top of U.S. luxury auto sales, a position the automaker held from 2001-2010.

Financing and leasing deals at Lexus of Watertown feature several of the most popular Lexus models, including the 2012 RX 350 SUV and IS 250 all-wheel-drive sports sedan. Also included in the December to Remember event are the 2012 ES 350 luxury sedan and CT 200h hybrid, the most fuel-efficient luxury car in America with its 43-mpg rating in the city.

Though Lexus started its December to Remember sales event earlier than usual this year, its Jan. 3 end date remains in line with previous years. Despite a steady rebound in inventory, the luxury automaker had just a 29-day supply of vehicles as of October. 1, down from a 47-day selection a year ago, which means customers may need to do their Lexus holiday shopping earlier to take full advantage of the sale.

“We have special sales throughout the year, but nothing of this scale,” Liuzzi noted. “Even though our inventory is the best it’s been in months, we’re suggesting that our customers act sooner rather than later to ensure they can get the trim level and color they want.”

Perceived Quality Studies Give Lexus Dealers a Boost

Luxury Automaker Is Tops with U.S. Consumers Surveyed by ALG

WATERTOWN, MA, November 17, 2011 - Perceived quality may seem intangible, but it has a very real effect on the bottom lines of automakers. With Lexus topping both the luxury category of ALG’s Fall 2011 Perceived Quality Study (PQS) and the consulting agency’s annual Alternative Powertrain Vehicles PQS, Lexus dealers

ALG’s biannual PQS and the Alternative Powertrain Vehicles PQS, which includes hybrid and electric vehicles, are the result of 3,000 to 4,000 surveys of U.S. consumers. Lexus’ success in both studies means Americans have a high opinion of both the brand’s overall quality and the quality of its hybrid lineup, which includes the sporty new 2012 Lexus CT 200h.

“Lexus’ reputation for superior reliability and engineering is ingrained among consumers,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “What’s really impressive though is that Lexus wasn’t in last year’s alternative powertrain survey, but vaulted to the top for 2011, showing its reach into the market for non-traditional vehicles.”

Lexus was rated higher than its two main competitors, Mercedes-Benz and BMW, in the luxury portion of the ALG PQS, scoring an 82.4 out of a possible 100. Mercedes and BMW scored 79.8 and 78.4 points respectively. Lexus was also ranked first in ALG’s 2011 Spring PQS released earlier this year. The luxury automaker’s score in the second annual alternative powertrain survey was an even more impressive 89.8, beating second-place Mercedes-Benz, while BMW was relegated to a tie for third with Porsche with a score of 86.7.

The Lexus hybrid lineup runs the gamut and includes everything from sporty cars to sedans and an SUV. The latest hybrid to join the lineup is the CT 200h luxury hatchback, which went on sale in March, giving Lexus five hybrids. As the most fuel-efficient luxury car on the market thanks to its combined 42-mpg rating, the CT 200h has earned a lot of attention with its aggressive styling and affordable price tag.

Hybrids make up roughly 15 percent of Lexus’ sales in America, a number the automaker hopes to expand according to a report from The Detroit News. Nearly 85 percent of Lexus sales in Europe and Japan are hybrids.

“Lexus’ hybrid lineup has already advanced well beyond what the competition offers,” Liuzzi noted. “No other luxury brand offers the range of hybrids that Lexus does, which means we can offer consumers more choices when it comes to saving fuel without sacrificing performance.”

Lexus will bring an all-new 2013 Lexus GS 450h hybrid to dealerships in 2012. A refreshed version of the Lexus GS hybrid on sale now, the next-generation GS 450h produces 338 horsepower and sports aggressive styling that serves as a preview of things to come from Lexus designers.

Lexus Amplifies Its Lineup with Sporty New Special-Edition Models

Luxury Automaker Offers Aggressive ES, LS and CT Trims

WATERTOWN, MA, October 18, 2011 - Lexus recently revealed its 2012 Special Edition models, a trio of sporty, stylish sedans that Lexus says will broaden its appeal with American buyers. With exclusive interior and exterior features, the sportier trims will be available at Lexus dealerships this fall.

Coming in the form of the Lexus ES 350 Touring Edition, the LS 460 Sport Special Edition and the CT 200h F Sport Special Edition, the new trims will keep their same engine and transmission specifications but will offer consumers new sport-oriented touches like larger wheels and unique finishes. The three Lexus Special Edition models cater to different tastes and bank accounts, offering bolder versions of the entry-level ES, the flagship LS and the eco-friendly CT 200h hybrid hatchback.

“The Lexus ES, LS and CT models offer consumers very different entry points into the world of luxury vehicles,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “The special-editions of the CT 200h and Lexus LS appeal to two very different drivers, but both customers are going to be buying them because they want their ride to have a little more edge.”

For drivers seeking the LS 460’s V8-powered performance, a Sport Special Edition available only for 2012 rear-wheel-drive models will contain all the features typically found in the LS Sport package, with the addition of an Obsidian exterior finish and a two-tone black and topaz beige interior. With only 250 units of the 2012 LS 460 Sport Special Edition being produced, only a select few will get to enjoy its Brembo brakes, 19-inch alloy wheels and sport-tuned air suspension with Variable Gear Ratio Steering.

New England drivers will want to take advantage of the heated and ventilated front seats in the 2012 Lexus ES 350 Touring Edition this winter. A technology upgrade gives drivers the Lexus HDD Navigation System, while the 17-inch, 10-spoke wheels with a Liquid Graphite finish create a more aggressive-looking stance. Details like a wood- and leather-trimmed steering wheel and shift knob, Saddle Tan leather-trimmed seats and a Brown Walnut wood trim add a luxurious finishing touch inside the limited-production Lexus ES.

Already popular for its sleek hatch styling in a fuel-efficient package, the 2012 CT 200h will gain an F Sport Special Edition trim for its Premium models. The upgraded hybrid will receive 17-inch alloy wheels, a custom front-mesh grille, metal front scuff plates, a larger rear spoiler and an F Sport badge. Performance-hungry drivers will get improved handling through the F Sport suspension with upgraded anti-sway bar and springs while still benefiting from the car’s 43-mpg highway fuel economy.

“The CT 200h has helped open up Lexus to a new demographic, and the F Sport Special Edition will move those new buyers a little bit further into the depth of performance and luxury features that Lexus provides,” added Liuzzi. “Each Lexus Special Edition is manufactured to deliver even more luxury and styling options, and we’re hoping to get them to as many of our customers as possible before they run out.”

The introduction of these special-edition models comes at a positive time for Lexus; production of Lexus vehicles at Toyota manufacturing plants returned to 100 percent in North America and Japan last month for the first time since the March 11 earthquake and tsunami.

Lexus RX 350 Is an Upscale Tailgater for the Gridiron

Kelley Blue Book’s KBB.com Names Luxury SUV a Top 10 Tailgating Car for 2011

WATERTOWN, MA, September 14, 2011 - Lexus has a reputation for building quiet, refined and reliable luxury automobiles, but thanks to Kelley Blue Book’s kbb.com it can add “NFL-worthy tailgating” to its list of strengths. The editors at kbb.com included the 2012 Lexus RX 350 on its Top 10 Tailgating Cars for 2011 list, taking note of the comfortable interior and cutting-edge technology that separate it from the competition.

Available this fall at Lexus dealers, the 2012 RX 350 is the luxury automaker’s smallest SUV, but still has plenty of room for five people and their game-day gear. While the interior will please the wine and cheese crowd, the RX 350’s performance is tough enough for those who prefer to chow down on beer and bratwurst before the big game, especially New England football fans excited for another Super Bowl run.

“Lexus struck the right mix between luxury and capability with the RX 350, and that’s something Patriots’ fans will appreciate when they’re grilling outside on game day,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “Its amenities make it a prime choice for long drives down to Foxborough, but it is built to take the abuse New England weather can throw at it.”

Like any good SUV, the Lexus RX 350 has the capacity to carry large amounts of cargo, whether it’s a cooler and grill or chairs and folding tables. With the rear seats up, there is 40 cubic feet of space, which more than doubles when the seats are folded flat. The RX 350 can even tow up to 3,500 pounds when properly equipped, further adding to the luxury SUV’s cargo-hauling resume.

Power for the RX 350 comes from a 3.5-liter V6 engine with 275 horsepower, providing acceleration and pace that ensures that fans will make it to Gillette before kickoff. The Lexus luxury SUV is available with either front-wheel- or all-wheel-drive, which provides increased traction when the turf gets slippery. While on the way to the game, an available Mark Levinson Premium Surround Sound Audio System will make sportscasters sound like they are in the vehicle during pre-game shows.

Whether the Patriots win or lose, traffic will be a problem leaving the game, but RX drivers are able to pick their way through traffic with the model’s available voice-activated navigation system featuring real-time traffic and weather updates. Meanwhile, their passengers will be comfortable in leather-trimmed seats that can be heated and ventilated in the front and reclined in the back, a relief after hours spent on the bleachers.

“Watching the Pats is a great way to spend an afternoon, so why not make the drive just as good?” Liuzzi noted. “Plus, when the weather takes a turn for the worse in November, I can’t think of anything more pleasant than a heated leather seat and a smooth ride through tough conditions.”

Lexus to Pull Back Curtain on 2012 Lexus GS at Pebble Beach

New Sport Sedan Targets Its German Rivals with Improved Handling

WATERTOWN, MA, August 18, 2011 - A big launch requires a big event, so Lexus is using the Pebble Beach Concours d’Elegance as the stage for the debut of its fourth-generation GS sport sedan. Today, Lexus will pull back the curtain on the 2012 Lexus GS 350, a car that signifies a new direction for the company both in terms of styling and performance.

Held on the 18^th-hole fairway at Pebble Beach Golf Links in California, the Pebble Beach Concours d’Elegance has been described as “the best car show in the world” by late-night television personality and auto enthusiast Jay Leno. The show features some of the most luxurious and historic cars in the world, a fitting backdrop for Lexus to tout the excellence of its completely redesigned Lexus GS before it reaches Lexus dealerships next spring.

“Only the best of the best are allowed to compete at the Pebble Beach Concours d’Elegance, so it’s the perfect place for Lexus to reveal its new direction,” said Vincent Liuzzi, general manager of Greater Boston Lexus dealer Lexus of Watertown. “Lexus is showcasing the new GS at this storied car show to help highlight their new commitment to all-around driving performance.”

Lexus has already allowed auto publications to test drive the new GS, and several photos of a disguised finished product have been released as teasers for the reveal. The photos partially unveil the styling of the front end, which pulls heavily from the Lexus LF-Gh concept car that debuted at the New York Auto Show earlier this year. That style includes a distinctive hourglass grill that will eventually be spread across the Lexus lineup. The shape of the LED-accented headlights on the 2012 Lexus GS also mimics the LF-Gh concept car, but the rest of the new sport sedan remains in shadows for the time being.

From those lucky auto journalists that have jumped behind the wheel of the Lexus GS, opinions have been positive, with drivers noting a distinctly sportier ride when compared to previous Lexus models. That is the type of reaction Lexus is hoping to get from new buyers, considering the fact that the automaker has geared the 2012 GS to go head-to-head with athletic competition like the BMW 5-Series.

Much of the newfound athletic prowess of the Lexus GS is due to the completely new suspension system, which features a wider track than the 2011 Lexus GS. The new GS is also lighter, allowing for quicker reflexes and sharper turn-in. Drivers will also be able to use Lexus’ latest Drive Mode Select, with Sport S and Sport S+ modes for a firmer suspension, and Eco and Normal modes for added fuel efficiency and smoothness during everyday commuting. Pure driving enthusiasts will likely opt for the F-Sport package, which includes wider rear tires for increased grip around corners, and Lexus Dynamic Handling, which features a variable gear ratio steering rack that adjusts the driving feel based on speed.

“Lexus has previously put most of its efforts into impeccable quality and technology, but now they’re adding more dynamic handling to the package,” Liuzzi added. “It is a move that has to have BMW concerned, and one that our customers will instantly notice when they take the new GS for a spin.”

Lexus will live-broadcast the unveiling of the Lexus GS 350 starting today at 7:15 p.m. EDT/4:15 p.m. PDT on www.LexusNewsroom.com.

Rumored CX 300h to be Based on Toyota RAV4 Platform

WATERTOWN, MA, July 19, 2011 - The Lexus RX SUV line, which includes a hybrid model, is the luxury automaker’s best-selling model in America and has comprised 45 percent of Lexus’ total U.S. sales through the first half of this year. Now, according to the German magazine Autobild, Lexus is planning on giving the RX a hybrid-only little brother dubbed the Lexus CX 300h.

Lexus’ CX would share platforms with the Toyota RAV4 and would be designed to compete with the upcoming BMW X1 and Audi Q3 small SUVs, which are both set to come with available diesel engines to boost fuel economy. Lexus has already found success in hybrid-only offerings with the sporty Lexus CT 200h hatchback, paving the way for the CX 300h hybrid crossover SUV to find a home at Lexus dealers.

“With its reduced size and hybrid technology, the CX would be another step up for Lexus in making SUVs that sacrifice as little as possible when combining luxury, capability and fuel efficiency,” said Vincent Liuzzi, general manager of Massachusetts Lexus dealer Lexus of Watertown. “The Lexus RX and RX Hybrid SUVs have always been very popular with our customers, and I can see a smaller SUV that adds additional fuel economy to that existing Lexus quality and luxury being just as popular.”

Currently, there is no timeline for Lexus to debut the CX, but Lexus fans looking for partial-electric driving can always opt for the hybrid 2011 Lexus RX 450h, which combines the power of a traditional SUV with the economy of a car, capable of 32 mpg in the city and 28 mpg on the highway when equipped with front-wheel drive. All-wheel-drive models are a popular option for tackling wintry New England roads, and the all-wheel-drive hybrid RX still gets midsize sedan fuel-efficiency, receiving 30 mpg in the city and 28 mpg on the highway.

Power for the Lexus RX 450h comes from a 3.5-liter V6 engine and electric motors that combine to produce 295 horsepower channeled through a continuously variable transmission. That power gives all-wheel-drive-equipped Lexus RX hybrids the ability to pull up to 3,500 pounds with the optional towing package, proving that saving gas doesn’t necessarily mean giving up capability.

“The RX meets our customers’ high standards because it is functional and luxurious at the same time, and that’s a tough mix to get right,” Liuzzi added. “It has the power to tow the boat to the lake, but the style and grace to be the vehicle of choice for a black tie event. Lexus did a really nice job on the RX, and if they build a smaller luxury SUV, we’d expect the same level of excellence.”

Meet the CT 200h: Eco Without the Friendly

More Details Emerge Regarding Lexus' Edgy New Hybrid Hatchback

WATERTOWN, MA (09/28/2010) - A booming market for fuel-efficient vehicles has seen most car brands promoting their compacts or hybrids with the youthful flair and brightness commonly associated with "going green." The yet-to-be released Lexus CT 200h, however, scoffs at the flashy colors and trends of other compact vehicles, choosing to stick with luxury and sophistication to match its agile, fuel-saving appeal. New details recently released by Lexus on the CT 200h cement its claim in the green market, while also staking exclusive real estate in the luxury compact class.

The CT 200h will not reach Lexus dealerships until early next year, but when it does it will become the fifth hybrid offered by the luxury automaker. Lexus may play down the green appeal of its vehicles, but Vincent Liuzzi, general manager of Boston Lexus dealer Lexus of Watertown, notes that the environmental credibility of Lexus lies in the numbers.

"Lexus vehicles offer a rewarding driving experience for their owners with luxury, comfort and a sophisticated style; that's what brings people into our dealership," said Liuzzi. "But that doesn't mean environmental impact and fuel economy don't matter to Boston Lexus customers. The engineers at Lexus have shown their commitment to green energy by successfully developing efficient hybrid engines that deliver the performance that Lexus buyers expect."

While official powertrain information on the CT 200h is limited at this point, Lexus is boasting an EPA estimated fuel economy of 42 mpg for the upcoming hybrid. In EV mode, the electric motor can power the hybrid for one mile at speeds of up to 28 mph, a feature that will save money for commuters in Boston's stop-and-go traffic. Other sustainable aspects of the model include bamboo charcoal speakers, LED lighting and the use of bio-sourced materials in its production.

The hybrid engine will not affect the performance or driving fun of the CT 200h. Total horsepower of 134 delivers enough boost to bring it from 0 to 60 mph in 9.8 seconds. MacPherson strut suspension will provide responsive handling, and a lateral damper system absorbs vibrations for a smooth ride. Drivers can change the feel of the road electronically, with modes including Eco, EV, Normal and Sport.

During the production process, dual quests for fuel economy and comfort came together. The new model spent a considerable amount of time in the wind tunnel tuning its aerodynamics to cut down on drag and cancel excessive noise. The result of this nuanced engineering is the lowest coefficient of drag in the luxury small-car class, giving the CT 200h the ability to negotiate tight streets and coast down roads with quiet power and efficiency.

This new Lexus hybrid, more than any other model in their lineup, is expected to attract a younger customer base, with a price tag that makes the prestigious luxury of Lexus attainable for a new set of eco-conscious drivers.

"We're excited to see this new model at our dealership next year, as well as the new generation of drivers that will turn to Lexus because of it," said Liuzzi. "Protecting our environment is an important issue for everyone, and Lexus is proving its dedication to a sustainable future with this innovative new hybrid."

Lexus of Watertown Introduces White Glove Buying Experience

Concierge Shopping Brings the Dealership to Busy Clients

BOSTON, MA (08/26/2010) - Massachusetts Lexus dealer Lexus of Watertown has launched a new buying program aimed specifically at busy area professionals. The new White Glove Experience from Lexus of Watertown saves valuable time by bringing aspects of the buying process to the customer's door. (Read more...)

Lexus of Watertown, WEEI, NESN Team Up to Fight Childhood Cancer

Massachusetts Lexus Dealer Sponsors Annual Jimmy Fund Telethon

BOSTON, MA (08/12/2010) - Greater Boston Lexus dealer Lexus of Watertown has returned as a sponsor for the 9th Annual Jimmy Fund Radio-Telethon, which takes place August 19 and 20 on the WEEI Sports Radio Network and New England Sports Network (NESN). In partnership with the Boston Red Sox, WEEI and NESN will dedicate two days of programming to raising money for the Dana-Farber Cancer Institute. (Read more...) 

Lexus: 5.5 Billion Green Miles Served

Massachusetts Lexus Hybrid Owners Contribute to Global Milestone

BOSTON, MA (08/05/2010) - In the five years since drivers first slid behind the wheel of a Lexus hybrid, the fuel-efficient luxury vehicles have racked up more than 5.5 billion miles on roads around the world. Lexus determined the miles driven, equivalent to almost 30 round trips to the sun, by multiplying the total number of Lexus hybrids sold by an average of 17,000 miles driven annually. (Read more...)

Lexus Announces Safety Recall for Older Models

Greater Boston Lexus Dealer to Provide Information for Owners

WATERTOWN, MA (07/15/2010) - Lexus has announced that 139,000 GS, IS and LS vehicles made in model years from 2006 to 2008 are part of a safety recall linked to engine valve springs. Greater Boston Lexus owners should be aware that the springs have the potential to break, causing the car to suddenly lose acceleration or stall. (Read more...) 

Massachusetts Lexus Owners Encouraged to Hit the Road

New Lexus Benefits Program Offers Travel and Shopping Discounts

BOSTON, MA (07/08/2010) - Greater Boston Lexus drivers looking for a reason to travel this summer now have plenty of good excuses thanks to the Lexus owner benefits program. Offered through the program are a variety of benefits and events reserved exclusively for Lexus owners, including discounts on luxury hotels, golf getaways and private tours of Napa Valley wineries. (Read more...) 

Longest Drive Begins at Lexus of Watertown

Boston-area Lexus Dealer Sponsors Golf Event for Brain Injury Association of Massachusetts

BOSTON, MA (06/10/2010) - Lexus of Watertown, a leading national Lexus dealer serving Greater Boston Lexus owners, is again stepping up to support the local community by sponsoring the Longest Drive competition at the Eighth Annual Brain Injury Association (BIA) of Massachusetts National Golf Club Tournament. The two-day event will be held for the second consecutive year at Newport National Golf Club in Newport, Rhode Island on June 27 and 28. (Read more...) 

Jerry Remy Goes to Bat for Lexus of Watertown

New Ad Campaign Pokes Fun at Remy's Red Sox Connection

BOSTON, MA (06/02/2010) - Local Lexus dealer Lexus of Watertown impressed Red Sox legend Jerry Remy so much that the famed second-baseman and broadcaster is now their spokesman. In a new series of ads appearing on television and the Web, Remy pokes fun at his past and makes a pitch to be the president of “Lexus Nation.”  (Read more...) 

Owners Of Recalled Lexus Vehicles Find Solace In Lexus Of Watertown

Dealership Creates Detailed Recall Website for Boston Area Lexus Owners

WATERTOWN, MA (02/19/2010) - In the past month, Lexus owners have received notices advising them to bring their ES 350 (2007-2010), IS 250 (2006-2010) and IS 350 (2006-2010) models in for service due to the possibility of their accelerator pedals becoming entrapped in floor mats. It has also just been announced that the 2010 HS 250h will be recalled to update software on its anti-lock braking system. Owners of the HS will be notified in late February about scheduling appointments for this fix.

Lexus of Watertown is a local Boston area dealership that has been diligently servicing affected vehicles and answering Lexus owners’ questions. General Manager Vincent Liuzzi sympathizes with customers affected by the recall, but it hasn’t shaken his faith in the Lexus brand.

“This recall is an unfortunate event from an automaker that has built its reputation on quality and safety,” Liuzzi said. “In response, we at Lexus of Watertown are working overtime to service the recalled models and facilitate a smooth recall process by responding to any concerns from Lexus owners in the region.”

In an effort to better answer those questions and eliminate confusion surrounding the recalls, the Watertown auto dealer recently launched http://www.lexusrecallcenter.com/. This new website clearly lays out all the facts relating to the recall and directly explains what steps Lexus is taking to fix the recall issues.

These fixes, offered at Lexus’ expense, include the replacement of the floor mats with newly redesigned versions, as well as shaving ¾ of an inch from the accelerator pedal to prevent it from catching on the floor mat. In the meantime, Lexus has asked drivers of affected models to remove thick or loose floor mats which might catch on the pedals.

For owners of the ES 350, Lexus of Watertown will also reshape the floor underneath the accelerator to increase space between it and the floor. This is in addition to a new brake override system, announced in January, to be installed on all affected Lexus models by 2011. This system will addresses unintended acceleration by cutting engine power when the accelerator and brake are pressed simultaneously.

“We’re about making life easier for our customers,” Liuzzi said. “Whether it’s our new website clarifying the recalls, or the variety of complimentary services offered to owners who bring their models in, we want Boston area Lexus owners to know we’re taking the initiative to ensure their loyalty.  

Improving Economy Allows Lexus of Watertown to Shine

Excellence in Customer Services and Ability to Transform with Economy Brings Boston Lexus Dealer a Rise in Sales

BOSTON, MA (01/07/2010) - In the midst of the changing economy, Lexus recognizes the need to present customer incentives that cannot be bypassed. In a time where customers are searching for rock bottom prices and better fuel economy, Lexus has responded by offering affordable luxury Lexus vehicles that save on gas and reduce carbon footprints. "At Lexus of Watertown we are aware that we must evolve with the changing economy," General Manager Vincent Liuzzi said.

"We are proud to be offering our customers the ability to drive off with a luxury vehicle that is not just affordable, but can counter the rising fuel prices and reduce air pollution," Liuzzi added.

With more hybrid alternatives being offered such as the Lexus HS Hybrid, the LS Hybrid, the GS Hybrid and the 2010 RX Hybrid, Lexus of Watertown presents consumers the ability to feel good about a vehicle that not just saves them money but is also environmentally friendly.

Lexus of Watertown is recognized as a leader in the automotive industry for providing superior customer service and an overall top-rate experience.

"Our staff is dedicated to providing top of the line service that we know our customers expect and deserve," said Liuzzi. "Our sales team and customer service has earned Lexus of Watertown the distinction of being the number one dealer in New England in terms of sales volume last quarter."

December to Remember Sales Event Continues at Lexus of Watertown

General Manager Says Inventory Is Good and Prices Are Even Better

WATERTOWN, MA (12/31/09) - Although the Lexus December to Remember sales event ends on Jan. 4, there is still time to head over to Lexus of Watertown to purchase a new Lexus.

Even though sales have been strong, Lexus of Watertown still has a considerable inventory, so shoppers can find the car they want at a very palatable price.

“We have amazing inventory of well-equipped Lexus vehicles at values you may not see again,” General Manager Vincent Liuzzi said. Christmas might be over, but prices have never been better. “We want customers to be able to drive the exact car they want right off the lot… and we are selling these cars at never-before-seen prices.”

Lexus of Watertown is known for its customer service and employees who will go the extra mile to keep customers happy. “We really see our customers as the most important piece of our business puzzle,” Liuzzi said. “Everyone here is committed to making sure that our customers leave happy with the car of their dreams.”

The December to Remember sales event is an annual sales promotion by Lexus worldwide. Television commercials for the event feature the iconic red bow on the top of each Lexus featured. “If it’s a gift, we can provide that red bow for that extra Lexus touch,” said Liuzzi.